Direct Admission in SCMHRD Pune MBA- Marketing

Direct Admission in SCMHRD Pune MBA- Marketing

Getting into the MBA-Marketing program at SCMHRD Pune is definitely a competitive endeavor! Here’s some information to help you understand the process of Direct Admission in SCMHRD Pune MBA-Marketing. The campus of SCMHRD is equipped with modern facilities, including classrooms with audio-visual aids, a well-stocked library, computer labs, hostel accommodations, and recreational facilities. SCMHRD has a diverse and experienced faculty with expertise in various domains of management and human resource development. The faculty members often engage in research activities and industry collaborations. SCMHRD has a strong alumni network, and its graduates are well-placed in various sectors and industries. The institute often conducts alumni events and encourages networking among current students and alumni.

SCMHRD has earned a trusted name in the industry for delivering competency based talent thereby enhancing quality at the workplace. This is evident from SCMHRD’s track record of placing its students in most sought-after companies across sectors every year. Our unique learning approach combined with the focus on holistic development gives an edge to SCMHRD students and prepares them for the challenging life ahead.

MBA programs at SCMHRD typically include opportunities for students to gain practical exposure through live projects, internships, and industry interactions. This hands-on experience helps students apply theoretical concepts to real-world business scenarios.

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Symbiosis Centre for Management and Human Resource Development, Pune

Direct Admission in SCMHRD Pune MBA- Marketing

SCMHRD is a part of the Symbiosis International (Deemed University) and is known for offering programs in management and human resource development. SCMHRD offers various postgraduate programs in management. The flagship program is the Master of Business Administration (MBA), and the institute provides specializations in areas such as Marketing, Finance, Human Resources, Operations Management, and Business Analytics.

What is MBA- Marketing in SCMHRD

MBA-Marketing, or Master of Business Administration with a specialization in Marketing, is a postgraduate program designed to equip you with the knowledge and skills needed to excel in the dynamic world of marketing. It’s one of the most popular concentrations within the MBA domain, offering career paths in various marketing fields.

Here’s a breakdown of what you can expect from an MBA-Marketing program:


  • Consumer-centric approach: You’ll delve deep into understanding consumer behavior, preferences, and buying patterns. This knowledge helps you create effective marketing strategies that resonate with your target audience.
  • Strategic Marketing: You’ll learn about market research, branding, product development, pricing, advertising, distribution, and other crucial aspects of marketing. You’ll gain the ability to develop and implement comprehensive marketing plans that drive business growth.
  • Data-driven decision making: The program equips you with analytical skills and tools to interpret data and make informed marketing decisions. This includes understanding quantitative research methods, marketing metrics, and data visualization.
  • Communication and Leadership: You’ll hone your communication skills, both written and verbal, to effectively present your ideas and influence stakeholders. Leadership skills are also important, as you may be managing teams or projects in your future career.


  • Core MBA courses: These may cover subjects like finance, accounting, economics, organizational behaviour, and business ethics. They provide a well-rounded understanding of the overall business environment.
  • Marketing-specific courses: These delve into all aspects of marketing, including market research, consumer behaviour, marketing strategy, branding, digital marketing, advertising, and sales management.
  • Electives: Many programs offer a range of electives, allowing you to tailor your studies to your specific interests and career aspirations. Popular choices include international marketing, social media marketing, entrepreneurship, and marketing analytics.

MBA-Marketing Specialization at SCMHRD Pune

  • Market Research
  • Consumer Behaviour
  • Marketing Strategy
  • Branding
  • Digital Marketing
  • Advertising
  • Sales Management

MBA-Marketing Eligibility at SCMHRD Pune

  • Bachelor’s degree from a recognized university with a minimum of 50% marks (45% for SC/ST candidates)
  • High score in the Symbiosis National Aptitude Test (SNAP)
  • Work experience (preferably in marketing) may strengthen your application

MBA-Marketing Admission Process at SCMHRD Pune

  • Register online for SNAP during the designated window (typically August-November)
  • Appear for SNAP
  • Apply to SCMHRD online and upload all required documents
  • Shortlisting & Interview

Fees Structure at SCMHRD Pune

  • Around ₹12 lakhs
  • Scholarships and financial aid may be available

SCMHRD Placements at MBA-Marketing

Placements for MBA Marketing at SCMHRD Pune are known to be quite impressive, consistently ranking among the top B-schools in India. Here’s a breakdown of some key placement stats and highlights:

Recent Placement Highlights (2023 Batch):

  • 100% placement record: All Marketing students secured placements during the 2023 placement season.
  • Average package: INR 23.71 LPA, showcasing a promising average earning potential for graduates.
  • Top 10% package: INR 33.99 LPA, indicating outstanding opportunities for high-performing students.
  • Highest package (International): INR 67.60 LPA, demonstrating excellent international career prospects.
  • Highest package (Domestic): INR 35.02 LPA, highlighting strong opportunities within the Indian market.
  • Top recruiters: Renowned companies like Accenture, Adobe, Barclays, Bandhan Bank, CISCO, Capgemini, Cognizant, and many more participated in placements, offering diverse career options.

Trends and Observations:

  • BFSI sector emerged as a top sector: 22% of Marketing placements were within the BFSI (Banking, Financial Services, and Insurance) sector, indicating strong demand in this field.
  • New recruiters participation: 38 new companies participated in placements compared to previous years, demonstrating growing industry confidence in SCMHRD graduates.
  • Consistent growth: SCMHRD’s placement record has seen consistent improvement over the years, reflecting the institute’s commitment to career development and industry partnerships.

Additional factors contributing to strong placements:

  • Industry-focused curriculum: The program emphasizes practical learning and case studies, aligning with current industry trends and needs.
  • Experienced faculty: Renowned faculty with industry expertise guide and mentor students, equipping them with relevant skills and knowledge.
  • Strong alumni network: Alumni connections provide valuable career guidance and networking opportunities for current students.
  • Career development support: Dedicated career services teams offer personalized guidance and interview preparation workshops to enhance students’ employability.

Overall, MBA Marketing placements at SCMHRD Pune are consistently impressive, offering graduates promising career prospects across diverse industries. The program’s emphasis on practical learning, industry connections, and career development support contribute significantly to these achievements

Direct Admission in SCMHRD Pune MBA- Marketing

I hope this information is helpful! Feel free to ask if you have any further questions about Direct Admission in SCMHRD Pune MBA-Marketing.

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